Dart Brand Assets: Logo, Colours And Type.
Download the Dart logo and see how we use colour and type, so anything you make about Dart looks like Dart.
The Logo.
Two versions, one for dark backgrounds and one for light ones.
On dark
On light
Colour.
A dark, quiet base with purple and pink for emphasis. Click a colour to copy it.
Type.
One typeface, three weights.
Satoshi
Headings, body text, numbers and buttons all use Satoshi. Headings are set in sentence case with tight line spacing, and end with a full stop when they are a statement.
Using The Logo.
Four things to do and four to avoid.
Do
- Use the files as supplied.
- Use the white logo on dark backgrounds and the black logo on light ones.
- Leave clear space around the logo at least the height of the D.
- Keep the logo at least 80 px wide on screen.
Do Not
- Stretch, rotate or crop the logo.
- Change its colours or add effects such as shadows or outlines.
- Place it on busy photos where it is hard to read.
- Rebuild the logo or set the name in another typeface.
Brand Questions.
Still curious? Email info@dartmarketing.ai.
Who Can Use These Files?
Journalists, event organisers, partners and clients referring to Dart. Using the logo does not mean Dart endorses a product or event unless we have agreed it in writing.
I Need Another Format.
Email info@dartmarketing.ai and tell us what it is for. We can send EPS, PDF or a mark-only version.
Which Typeface Does Dart Use?
Satoshi, by Indian Type Foundry, in Regular, Medium and Bold. It is free to download from Fontshare.
Need Something Else?
Tell us what you are making and we will send the right files.
Email the Dart team