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Contracts

Tessera Lands A 15-Year Contract To Treat PFAS Across A Midwest Utility

The first network-wide deal of its kind in the region covers about 120,000 households.

Maya ChenBy Maya ChenTessera Water

Aerial view of clarifier tanks at a water treatment plant
Photograph: Adobe Stock
Jordan Lee

"This is the largest agreement in our history, and it shows utilities choosing proven systems over pilots."Jordan Lee, CEO

Small caps

Tessera Signs Its Largest Contract To Date; Shares Rise 6%

The 15-year term gives the company visibility few small caps in water have.

Daniel OrtizBy Daniel OrtizTessera Water

Market data on trading screens
Photograph: Adobe Stock
Jordan Lee

"Fifteen years of contracted revenue changes how we plan, hire and invest."Jordan Lee, CEO

Interview

Q&A: Tessera's CEO On PFAS Rules And The Real Cost Of Compliance

Jordan Lee on what utilities pay, what they save and why the rules will not soften.

Priya RamanBy Priya RamanTessera Water

Jordan Lee, chief executive of Tessera Water
Jordan Lee, chief executive, Tessera Water
Jordan Lee

"Utilities are not asking whether to comply. They are asking who can do it at the lowest cost per household."Jordan Lee, CEO

Illustration with a fictional company, Tessera Water, and fictional outlets. Names, headlines and figures are illustrative; photographs are Adobe Stock.

Listed clients, and the publication we run ourselves

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The Release Is Day One.

The news goes out once. Dart turns it into posts, an explainer film and management clips that keep it in front of investors and customers all week.

Mondayrelease day, 8:05 AM

Birchtech news post: Birchtech announces $0.9 million in initial orders from a Mid-Atlantic utility for water treatment solutions
News postThe headline, designed and ready the morning the news is out.

Mondaysame day

News explainer filmThe announcement as a short captioned film, built for feeds that play on mute.

Tuesday

Braiin investor relations post: looking for company or investor information, with a figure on a cube
Investor postEvery post sends readers to the investor site, where the release and the filings live.

Wednesday

CEO podcast clipManagement on camera, cut down and set in a Birchtech frame.

Thursday

Birchtech news post about a U.S. District Court of Delaware decision in its patent infringement case
Legal news postSensitive news keeps to the wording of the release, with nothing added.

Friday

Braiin post: the Braiin team ringing the Nasdaq opening bell
Milestone postListing days and milestones get a key visual of their own.

Real content produced by Dart for Birchtech (NYSE American: BCHT) and Braiin (Nasdaq: BRAI), drawn from several announcements. The days show how a release week is planned. Birchtech case study Braiin case study

When There Is No Line,
The Story Runs Without You.

Reporters work to the minute. Miss the window and the only sentence about your company is the one you did not write.

  1. Reporter emails for comment, deadline 4:00 PM
  2. Request forwarded to legal and the CEO's assistant
  3. Story published
  4. Statement approved, 38 minutes late

The Utility LedgerWater and infrastructure

Contracts

Water District Shortlists Three Vendors For $40M Treatment Contract

Maya ChenBy Maya Chen

An engineer inspecting pipework at a treatment plant

The district board named three finalists on Thursday for the upgrade of its two largest treatment plants, the biggest contract it has awarded in a decade.

Two of the finalists presented pilot data at the meeting. Engineers said the third bidder, Tessera, had the lowest projected operating cost.

Tessera did not respond to a request for comment before publication.

A decision is expected in December.

Illustration. The outlet, the reporter and the company are fictional.

Every Press Release Is Checked Line By Line.

Drafted with AI, edited by a Dart specialist and cleared by your counsel in one document. Every claim has a source before it is sent.

docs.google.com/document/d/press-release-midwest-utility-contract

Press release: Midwest utility contract

FileEditViewInsertFormatToolsExtensionsHelp

DSana RizviDana WhitfieldShare
100%Normal textArial-11+BIUSuggesting

Draft. Suggestions and comments are open.In review. Waiting on 2 approvers.Approved. 2 of 2 approvers signed off. This version is locked for release.

StatusApprovedEmbargoNov 12, 8:00 AM ETApprovers@Legal@Sana Rizvi

Tessera signs 15-year contract with Midwest water utility, its largest to date

Agreement covers PFAS treatment for about 120,000 households

COLUMBUS, Ohio, Nov. 12, 2026. Tessera, a water treatment technology company, today announced a 15-year agreement with a Midwest water utility to supply and service PFAS treatment systems across its network.

The agreement is valued at about $24 million over its term and covers about 120,000 households. The first systems will shipare expected to ship in the second quarter of 2027.

"This is a game-changingthe largest agreement in our history, and it shows utilities choosing proven systems over pilots," said Jordan Lee, Chief Executive Officer of Tessera.

Sample press release for a fictional company in a Google Docs style editor. Names, figures and comments are illustrative.

  • Tracked, Never Overwritten

    Every change is a suggestion with a name on it, so you can see who moved which word.

  • Counsel In The Same File

    Legal and investor relations comment in the document. Nothing is approved over email.

  • Approved Before It Moves

    No pitch, post or page goes out until the status on the draft reads approved.

mail.google.com/mail/u/0/#inbox
3 of 212

Embargoed to Thursday, 8:00 AM ET: first network-wide PFAS contract in the Midwest

InboxInterview booked
S

Tessera press office<press@tesserawater.com>

to Maya

Hi Maya,

Your October piece on utilities stuck at the pilot stage is why this comes to you first.

On Thursday, Tessera will announce a 15-year agreement to treat PFAS across a Midwest utility's whole network, about 120,000 households.

Under embargo I can offer the CEO for 20 minutes on Wednesday, the term summary and plant photography. Would a Wednesday call work?

Maya Chen

Maya Chen<maya.chen@utilitydispatch.example>

to me

Timely. I can do Wednesday at 2:00 PM ET. Can you send the term summary today, and will the utility comment on the record?

S

Maya Chen

Confirmed for Wednesday at 2:00 PM ET, and the invite is on its way. The term summary, the CEO bio and three plant photos are attached. The utility's general manager will give you a quote on the call.

Term summary.pdf (184 KB)CEO bio.pdf (96 KB)Plant photos.zip (8.2 MB)

Send

S

Tessera press office<press@tesserawater.com>

to Maya

Confirmed for Wednesday at 2:00 PM ET, and the invite is on its way. The term summary, the CEO bio and three plant photos are attached. The utility's general manager will give you a quote on the call.

3 attachments

pdfTerm summary.pdf184 KBpdfCEO bio.pdf96 KBzipPlant photos.zip8.2 MB

ReplyForward

Message sent UndoView message

Sample pitch thread in a Gmail style inbox. The reporter, the outlet and the company are fictional.

A Media Pitch Written For One Reporter.

Each pitch starts from what the reporter last wrote and offers something only they get. When they reply, the assets are already in the thread.

72%

of journalists say fewer than a quarter of the pitches they get are relevant.

Cision, State of the Media Report, 2026

Reporters Run What They Can Check.

So we hand them all of it before the first call: the facts, the figures, a spokesperson who is ready and a release that has already passed legal.

  • Fact sheet
  • Spokesperson briefed
  • Legal sign-off
  • Images and b-roll

A Media List Built From Bylines.

Every reporter on the list has covered your space, and each one gets an angle of their own. You see who was pitched, who replied and what ran.

airtable.com/sample-co-newsroom/media-list
Tessera newsroomDataAutomationsInterfacesFormsHelpShareD
Media listPitchesCoverageSpokespeopleEmbargoesAdd or import
ViewsContract launchHide fieldsFilterGroupSortColorShare and sync
OutletReporterBeatAngleLast touchStatus
1UUtility DispatchMaya ChenWater utilitiesExclusive: first network-wide PFAS contract in the MidwestWed, 2:00 PMPublishedDart
2CCapital Markets LedgerDaniel OrtizSmall capsThe largest contract in company history, with the termsTue, 4:18 PMInterview bookedDart
3CCleanTech WirePriya RamanClean technologyCEO Q&A on what PFAS compliance really costsTue, 9:05 AMInterview bookedDart
4RRegional Business TimesTom BeckerOhio businessForty new jobs at the Ohio plantMon, 3:40 PMRepliedDart
5IIndustrial JournalElena MarshIndustrial policyData piece: who pays for PFAS complianceMon, 11:20 AMPitchedDart
6WThe Water BriefSam WhitakerDrinking waterPilot results below the federal limitNov 6PublishedDart
7MMidwest Utility ReviewGrace LiuRates and regulationHow a utility funds a 15-year contractNot yetPitchedDart
8SStatehouse Business DeskNoah AdlerState policyWhat the contract means for state PFAS fundingNot yetPitchedDart
8 recordsPitched 3Replied 1Interview booked 2Published 2

Sample media list in an Airtable style base. Outlets, reporters and angles are fictional.

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PR And Communications Questions, Answered.

Still curious? Book a call or email info@dartmarketing.ai.

What Does A PR Agency Actually Do?

A PR agency earns you coverage you do not pay for. That means finding newsworthy angles, pitching the right journalists, writing press releases and bylines, preparing executives for interviews, handling crises and tracking results. At Dart, PR also covers how your company shows up in AI assistant answers, because those answers draw heavily on news coverage.

How Much Does A PR Agency Cost?

Most agencies charge a monthly retainer, with project fees for launches, crisis work or award campaigns. The price depends on how many markets, spokespeople and announcements are in scope. Dart quotes a fixed monthly scope after a short discovery call, so you know exactly which deliverables and hours you are paying for before anything starts.

How Long Does It Take To Get Media Coverage?

Timely news, such as a funding round, earnings or a product launch, can land coverage within days if the story is strong. Building steady coverage and relationships with the right reporters usually takes two to three months. Any agency that promises specific placements on a fixed date is overselling. We show you the pipeline of pitches every week.

How Does PR Affect AI Search And ChatGPT Answers?

AI assistants cite third-party sources far more than brand-owned pages, and earned media makes up most of those citations. If credible outlets describe your company accurately and recently, AI answers are more likely to repeat that. We track what the main assistants say about you and shape coverage to close the gaps.

What Is The Difference Between PR And Marketing?

Marketing pays for attention through ads and owned channels. PR earns attention through journalists, analysts, event organizers and other third parties who decide for themselves whether you are worth covering. Earned coverage tends to carry more trust because someone independent chose to run it. The two work best together, which is why Dart runs both in one team.

Do You Handle PR For Public Companies?

Yes. We work with small and mid-cap public companies, and understand disclosure rules, quiet periods and the line between PR and investor relations. News that could be material is coordinated with your legal counsel and IR team, and wire releases are timed and formatted to meet exchange requirements.

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