20%
of new Stripe Atlas startups charged a first customer within 30 days in 2025, up from 8% in 2020.
Stripe, Dec 2025
Revenue Arrives Earlier
Launch assets have to sell from week one, not after the Series A.
Go-to-market strategyStartup Marketing Agency For Founders And VCs.
We give early-stage companies the marketing team they cannot hire yet: brand, launch website, pitch deck and product video in weeks, then the first channels that bring in customers, with numbers your board will read.
The launch kit. Brand, website, pitch deck and product film, with first tests live in week three.
Book a callSee the kitSundae brand film. Launch film for an AI analytics platform for restaurants.
Startup clients
The Funding Market, In Numbers.
More money is flowing into startups than ever, and most of it is going to AI. For everyone else, the bar for a clear story and early traction is higher.
$510B
Global venture funding in the first half of 2026, a record half-year
70%+
Share of Q2 2026 capital that went to AI-focused companies
Source: Crunchbase, July 2026. OpenAI and Anthropic alone took about 43% of the first-half total, so the typical round did not get easier.
86%
Share of US venture dollars that went to AI companies in H1 2026
405
US venture funds that closed $72.4B in H1 2026, as LPs back fewer managers
Source: PitchBook and NVCA Venture Monitor, Q2 2026.
66%
UAE share of all MENA startup funding in H1 2026
$895M
Raised by UAE startups in H1 2026
Source: MAGNiTT, reported by Arab News, July 2026.
61%
Share of 2025 Australian startup capital that went to startups with an AI offering
59%
Founders who pitched both local and international investors in 2025
Source: Cut Through Venture, State of Australian Startup Funding 2025.
What Changed For Founders.
Three shifts that decide how a young company gets found, funded and bought in 2026.
66%
of US B2B professionals regularly use AI tools to research vendors and solutions.
Semrush, Jul 2026
The Shortlist Is Written By AI
If ChatGPT and Perplexity do not know the startup, it never reaches the demo.
AI search optimization8%
of annual recurring revenue is the median marketing spend at private B2B SaaS companies.
SaaS Capital, Jun 2026
Budgets Are Small And Watched
Equity-backed companies spend about twice as much as bootstrapped ones, and boards want to see what it bought.
Full-stack growthThe Launch Kit, Stage By Stage.
The same team builds what each round needs, so the brand, the site, the deck and the numbers tell one story from pre-seed to growth. Each stage is shown with work we have launched.
- 01
Pre-Seed
Idea, founders, first design partners
What investors look at- Design partners
- Problem interviews
- Waitlist
What we build- Name, positioning and identity
- One-page site with waitlist
- Pre-seed pitch deck
- Founder LinkedIn presence
A launch site that takes early access sign-ups. subsolar.com on a phone. Dart built the site for Subsolar, a space strategy game studio. - 02
Seed
First revenue and a repeatable story
What investors look at- MRR
- Activation rate
- CAC
What we build- Launch website and product pages
- Product demo video
- Seed deck and data room design
- First paid and content tests
The product, shown working. Vertical product demo reel for Sundae, an AI analytics platform for restaurants. - 03
Series A
A channel that scales and proof it pays back
What investors look at- ARR
- CAC payback
- Net revenue retention
What we build- Series A deck and investor updates
- Case studies and sales deck
- SEO and AI search program
- Paid media scaled with attribution
microcapdesk.com
Content built to be found. MicroCap Desk, Dart’s own publication on US microcaps: 100 articles published since July 2026 and 30 company hubs. - 04
Growth
More markets, more buyers, a brand people ask for by name
What investors look at- LTV to CAC
- Pipeline coverage
- Share of search
What we build- Rebrand or brand system
- Localized sites and campaigns
- Always-on video and social
- Marketing automation and CRM
A feed that keeps the launch moving. Event announcement post for Subsolar at the Game Developers Conference, 2024.
What Can You Spend On Marketing?
A quick check against the 2026 benchmark. Private B2B SaaS companies spend a median 8% of ARR on marketing; equity-backed companies spend about twice as much as bootstrapped ones.
Benchmark: SaaS Capital, 2026 Spending Benchmarks for Private B2B SaaS Companies.
Marketing A Fund Is Different.
LPs, founders and regulators all read what a venture firm publishes. US funds work under the SEC Marketing Rule, and a raise under Reg D 506(b) limits public promotion, so every page and post goes through counsel before it goes live. Emerging managers compete with established firms for a smaller pool of LP capital.
- Fund brand and websiteA site that tells LPs and founders what the fund backs and why, updated as the portfolio grows.
- LP materialsFund decks, quarterly letters and annual meeting presentations designed to the same standard as the thesis.
- Portfolio supportA launch kit portfolio companies can use on day one, with one standard for brand, site and deck.
- Founder-facing contentPartner posts, podcasts and event content that bring the right founders to the fund.
The Team You Get.
Six senior roles from day one, without six salaries.
Brand And Positioning
Name, identity and the one-line story investors and first customers repeat back to you.
Brand strategy and identityLaunch Website
A fast site that explains the product, ranks for what buyers search and turns visits into demos and signups.
Website designPitch Deck And Investor Materials
Seed and Series A decks, one-pagers, investor updates and data room design that look as serious as the round.
Investor presentationsProduct And Launch Video
Product demos and launch films, cut into investor, customer and social versions from one production.
Product and explainer videosFirst Paid Channels
Small, measured tests on Google, Meta and LinkedIn that find the first channel worth scaling.
Performance marketingSearch And AI Visibility
Content and technical SEO so the startup shows up when buyers ask Google, ChatGPT or Perplexity for a shortlist.
AI search optimizationProof, Starting With Our Own.
We run Dart on the same system we sell to founders.
15x
Dart's own revenue growth since Q3 2023, built on the same system we run for founders.
100
Articles published on MicroCap Desk, our own publication on US microcaps, since its launch in July 2026, across 30 company hubs and 8 sector sections.
Read the case study
User base has increased from 0 to 10,000 on one project.
Clutch review, marketing manager at a US investment company. The same review reports more than 100 high-value leads from paid campaigns.
Your First Month With Dart.
What happens after the kickoff call.
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- Week 1. Strategy sprintPositioning, ideal customer profile and the three numbers the board will judge marketing on.
- Week 2. Build the launch kitWebsite, deck, product video and first ads, built in parallel by one team.
- Week 3. First tests liveSmall paid and content tests with tracking in place from day one.
- Week 4. Board-ready reportWhat worked, what did not and where the next dollar goes, every month.
Why Founders Pick Dart.
Fast
A launch kit in weeks, not quarters.
Senior
Strategists, designers and editors who have shipped for listed companies.
Efficient
AI workflows and a lean delivery base keep the cost well below a full-time hire.
What It Is Like To Work With Us.
Keep doing what you're doing.
Dart Marketing's attention to detail and professionalism are unmatched.
Dart Marketing has increased Birchtech's social media engagement. The team is organized, communicates updates efficiently, holds weekly meetings, and collaborates through email and messaging apps. Moreover, Dart Marketing executes tasks quickly and has a high-level collaboration approach.
Their professionalism, responsiveness, and attention to detail stood out.
The communication and synchronization of the team impressed my team and me.
What I find most impressive about Dart Marketing is the energy and drive.
Their end-to-end approach, attention to detail, and responsiveness set them apart.
We were extremely satisfied with their work.
Easy communication and quality of their work impressed us.
Dart Marketing's creativity was impressive.
1 / 10
Startup Marketing Questions, Answered.
Still curious? Book a call or email info@dartmarketing.ai.
When Should A Startup Hire A Marketing Agency?
Usually before the first marketing hire, when you need a website, deck, product video and first campaigns at the same time. A senior team gets you launched and gives you the channel data to hire the right person later.
How Much Should A Startup Spend On Marketing?
Private B2B SaaS companies spend a median of 8% of annual recurring revenue on marketing, and equity-backed companies spend about twice as much as bootstrapped ones (SaaS Capital, 2026). Pre-revenue teams usually set a fixed test budget instead.
Can You Design Our Pitch Deck?
Yes. We design seed and Series A pitch decks and investor presentations for startups and listed companies. You own the numbers; we make the story clear and the design match the round.
Do You Work With Venture Capital Firms?
Yes. We build fund brands, websites and LP materials, and give portfolio companies a consistent launch kit. Fund marketing follows the SEC Marketing Rule and Reg D, so public copy goes through your counsel.
What Does A Startup Marketing Agency Cost?
It depends on stage and scope. See our engagement models and pricing, or book a call and we will scope it to the round.
Other Industries We Grow.
Illustrative images.
Your Marketing Team Starts Next Week.
- SEO that brings the right people to you
- Ads that spend smart and convert faster
- Websites built to perform, not just impress
- Social and content that builds real trust
- AI built into every service, not sold as an add-on
- One team. Every channel. Zero chaos.
Let's build something impactful together.