Building Brands Across LCI's Pharma Portfolio.
Key visuals, campaign platforms, doctor literature, point of sale, events, merchandise and video for one of Pakistan's largest diversified companies.
- 30+brands supported
- 120+printables executed
- Client
- Lucky Core Industries (LCI)
- Industry
- Healthcare and pharma
- Market
- Pakistan
- Engagement
- Ongoing
- Work
- Branding, Social and content, Film and video
Thirty Brands, Each Needing Its Own Voice.
Lucky Core Industries is one of Pakistan's largest diversified companies. Its pharmaceuticals business markets medicines, vitamins and supplements to doctors, pharmacies and families.
The brief: strengthen every brand across digital and on-ground touchpoints, communicate medical information clearly and responsibly, and give each brand a distinct, compliant identity.
brands supported across the pharma portfolio
printables executed
shelf branding units for pharmacies
pieces of pharma literature for doctors
Source: Dart Marketing delivery records for LCI.
Six Kinds Of Work, One Creative Team.
Thirty brands, each with its own therapy area, its own colour and its own rules. One team makes the key visuals, the campaigns, the literature, the point of sale, the events and the films for all of them.
Everything is written to communicate medical information clearly and responsibly, and designed so each brand stays distinct and compliant.
01Key visualsLaunch and campaign visuals for cardiac, pain, digestive, respiratory, nutrition and mental health brands.
02Campaign platformsNamed awareness campaigns with their own logo and look, such as Mind Matters and Beat The Odds.
03Doctor literatureDetailing pieces that explain a product's science clearly and stay within medical guidelines.
04Point of saleCountertops, shelf branding, tissue boxes, calendars and clinic posters for pharmacies and doctors.
05Events and merchandiseSymposium walls, invitations, stage backdrops and branded apparel for medical events.
06Video and socialAnimated brand films, video branding and social posts for awareness days and campaigns.Some Of The Brands We Work On.
16 of the 30+ LCI brands Dart has supported, from pain relief and cardiac care to vitamins and mental health.
Key Visuals.
One clear idea per brand, built to stay with a doctor after the detailing call.
A cardiac brand cannot look like a pain brand, and neither can look like a children's vitamin. Each key visual starts from the therapy area and the patient, then carries that idea into every size the campaign needs.
- Launch key visuals
- Campaign key visuals
- Bunting and in-clinic posters
- The Rejuva campaign
A Distinct Look For Every Therapy Area.
Nine launch and campaign key visuals, each built around the patient and the promise, not the pack.
Launch and campaign key visuals delivered for LCI brands.
Rejuva: A Name That Became A Verb.
Rejuva is LCI's calcium, vitamin D3 and K2 brand. Its campaign runs on one word, Rejuvanate, carried through posters, a sachet launch and an animated film.
Work shown: Rejuva film, posters and Ramadan sachet campaign.
Campaign Platforms.
Awareness campaigns with their own name and identity, rolled out across social, print and events.
Some messages are bigger than one product. Mental health, heart attacks, oral health and breast cancer each got a platform with its own logo and look, so LCI could speak to the public, not only to doctors.
- Mind Matters, for Ectirex
- Beat The Odds, heart health
- Strong Smiles, oral health
- Breast Cancer Awareness
Two Campaigns Built From A Blank Page.
Mind Matters, for Ectirex, a mental health awareness platform for LCI's escitalopram brand. Beat The Odds, a heart health campaign with its own logo system.
- A Name Of Its Own.
Each platform gets a name the public can repeat, separate from the product it supports.
- Logo, Standees, Social, Events.
One identity across every surface the campaign touches.
- Compliant By Design.
Awareness first. Product claims stay where the medical guidelines put them.
Work shown: Mind Matters (2024) and Beat The Odds.
Health Days, Told Simply.
Strong Smiles for oral health, and the Breast Cancer Awareness carousel. One fact per post, drawn so a family understands it at a glance.
Work shown: LCI awareness campaigns on social.
Literature And Point Of Sale.
What the doctor reads and what the pharmacist sees on the counter.
Doctor literature has to be right before it is pretty: every claim referenced, every page within medical guidelines. Point of sale has the opposite job, to be seen from across the pharmacy. Dart makes both, for the same brands, in the same system.
- 30+ pieces of doctor literature
- 120+ printables
- 40+ shelf branding units
- Countertops, danglers, standees and tissue boxes
- Calendars, height charts and clinic posters
Science A Busy Doctor Can Read In A Minute.
Lysovit literature, 2025. Four pages: the cover, then malnutrition and B vitamins, vitamin C and lysine.
- One Benefit, One Icon, One Line.
Each page gives the doctor the point in a glance, then the detail underneath.
- References On Every Page.
Every claim is sourced, so the piece survives a medical review and a sceptical reader.
- One Of 30+.
The same discipline runs through more than thirty literature pieces across the portfolio.
Work shown: Lysovit doctor literature, 2025.
On The Counter, The Desk And The Clinic Wall.
Part of 120+ printables and 40+ shelf branding units delivered. Launch kits, countertops, tissue boxes, calendars, posters and height charts.
More From The Pharmacy.
Shelf displays, danglers and standees, each in the brand's own colours.
Events, Merchandise And Film.
Symposium venues, team apparel and motion, all in each brand's colours.
A symposium is where a brand meets a hundred doctors at once. Dart dresses the room end to end, from the invitation to the mural wall, and makes the apparel and the films that carry the brand out of it.
- Symposium invitations and venue walls
- School programme material
- Apparel and giveaways
- 25+ video branding pieces
Symposium Venues, Dressed End To End.
The Lysovit symposium on malnourishment and developmental delays in children: invitation, venue walls and a mural wall, designed as one set.
Work shown: Lysovit and Lederplex event material.
Merchandise In Each Brand's Colours.
Apparel and giveaways for Ponstan, Deltacortril, Lederplex, Napeso and Ectirex, so the team at the event and the doctor after it both carry the brand.
Work shown: apparel and giveaways.
Films For The Brands.
25+ video branding pieces: animated key visuals, motion ads and in-pharmacy standees. Four of them play here.
Frames from the Rejuva and Sunplus animated film, 16:9.
A Whole Portfolio, Delivered At Scale.
In LCI's own words: positive feedback and conversion rates from doctors.
brands supported
printables executed
shelf branding units
pharma literature pieces
video branding pieces
campaign platforms built
Sources: Dart Marketing delivery records; Hiba Khan, Product Manager, LCI.
"We received positive feedback and conversion rates from doctors."
"Dart is a one stop marketing agency for me. … They are quite vigilant, swift in execution and creative process."
Source: reviews of Dart Marketing by members of the LCI team.
What We Delivered.
The work on this page, by service. Each card opens the full service page.
Questions About Our Work With LCI.
Still curious? Book a call or email info@dartmarketing.ai.
Which LCI Brands Does Dart Work On?
More than 30 brands across LCI's pharma portfolio, including Ponstan, Deltacortril, Lysovit, Lederplex, Rejuva, Sunplus, Regnum, Ectirex and Anpra.
What Does Dart Make For Doctors?
More than 30 pieces of doctor literature, plus symposium invitations, venue walls and clinic posters, with references on every literature page.
Does Dart Make Video For LCI?
Yes. Animated key visuals, motion ads and in-pharmacy standees for brands such as Rejuva, Lederplex, Lysovit and Corex-D.
How Much Has Dart Produced For LCI?
More than 120 printables, 40+ shelf branding units, 30+ pharma literature pieces, 25+ video branding pieces and 4 campaign platforms, across 30+ brands, according to Dart Marketing delivery records for LCI.
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