NYSE American: BCHTRunning The Entire Digital Marketing Arm For Birchtech.
Web, social and launches, events, film, investor and paid media for a NYSE American listed environmental technology company.
- 18 yearsin business, since 2008
- 35+patents owned by Birchtech
- Client
- Birchtech Corp
- Market
- USA
- Engagement
- Ongoing retainer
- Work
- Branding, Websites, Paid media, Investor relations, Conferences and events, Film and video, Social and content
A Clean Air Leader Taking Its Chemistry Into Water.
Birchtech's patented activated carbon chemistry was built to capture mercury at coal-fired power plants. It now removes PFAS, heavy metals, boron and other contaminants from drinking, industrial and waste water.
The brief: make Birchtech the go-to contaminant removal partner for utilities, engineers and industrial operators, and tell the same story to investors.
in business, since 2008
patents owned by Birchtech
uplisted to NYSE American
first water treatment purchase orders
Source: Birchtech company facts and public filings.
Eight Workstreams, One Team.
One retainer covers everything Birchtech says in public, from the homepage to the booth floor to the earnings deck.
Every piece shares one design system, so a utility engineer, a plant manager and an investor all meet the same company.
01Website and searchbirchtech.com, the investor site and the Google Ads landing pages, designed and built by Dart.
02Film and videoBrand and campaign films, show teasers, explainers, 3D product films and interview clips.
03Social and emailLinkedIn posts, news posts, earnings carousels and attendee emails in one brand system.
04Product launchesSEA-IX ion exchange media and the PFAS-Select range, from carousel to brochure.
05Technical contentArticles, diagrams, web pages and FAQs written with Birchtech's scientists.
06Conferences and merchBooths, posters, apparel, print and the emails around every show on the calendar.
07Investor relationsInvestor, earnings and conference decks, and the investor relations website.
08Paid mediaGoogle search ads by buyer intent, and display ads in every standard size.Web And Search.
birchtech.com and its landing pages, built to be found and to convert.
Birchtech sells two very different things: mercury control for coal-fired power plants and contaminant removal for water. The site gives each buyer a clear route from the first page.
- birchtech.com redesign
- RSSCT design center page
- Google Ads landing pages
- Conference booking pages
A Site That Sells And Gets Found.
Clean Air and Clean Water up front, with the investor route one click away.
- Two Businesses, One Site.
Power plant buyers and water treatment buyers each find their route from the homepage, without a second brand to learn.
- Built Around One Action.
The Google Ads landing page asks for one thing: send us your water. Everything on the page supports that request.
- Written With The Scientists.
Service pages explain RSSCT, carbon and resin in plain language, checked by the people who run the lab.
Screenshots: birchtech.com, October 22, 2026.
Social, Launches And Content.
LinkedIn posts, carousels, product launches and technical content in one consistent brand system.
A public company in a technical market has to be credible to two audiences at once. Engineers want the chemistry. Investors want the story. The content is built so both read the same feed.
- LinkedIn posts and carousels
- News and press release posts
- Earnings and investor conference posts
- SEA-IX and PFAS-Select launches
- Diagrams, maps and technical articles
- Brand book and team templates
One LinkedIn Feed, One Company.
Orders, court decisions, partnerships, conferences, shows and awareness days, all from one template system.
Each post type has its own layout, so the feed stays varied, and the same type, colour and photography, so it never stops looking like Birchtech.
Work shown: Birchtech LinkedIn posts, 2025 to 2026.
Earnings, One Number At A Time.
The Q2 2026 earnings carousel turned the release into one number per slide, then pointed investors to the full results.
- One Number Per Slide.
Revenue growth first, then the two businesses side by side, then where the money is going.
- Straight To The Release.
The last swipe sends investors to the full results page on the investor site.
Work shown: Q2 2026 earnings carousel and results page.
Launching SEA-IX Ion Exchange Media.
LinkedIn carousel and PFAS-Select brochure for Birchtech's ion exchange resins, from nuclear-grade media to boron and heavy metal removal.
- Lead With What It Removes.
Every panel opens with the contaminant the buyer is fighting, not the product name.
- Show The Contaminant.
Real photography of lead, mercury, copper and the rest, so the problem is visible.
- Specs Stay On The Datasheet.
The carousel sells the match. The brochure and datasheet carry the numbers.
A PFAS Carousel That Teaches First.
PFAS is not the only problem in source water. The education carousel says so, then shows how RSSCT data picks the right media.
Work shown: final files, 2026.
Technical Content That Passes A Scientist's Review.
Birchtech's RSSCT lab simulates full-scale filter performance so utilities can compare candidate media. Dart writes the articles, web pages and FAQs that explain it.
- Sourced Or Cut.
Every line comes from a Birchtech scientist or a published standard. Anything else is cut.
- Two Separate Checks.
Technical accuracy and publishable claims are reviewed separately, by different people.
- Real Photography Only.
Design center photography only. No AI imagery on technical content.
One Brand, From The Brand Book To LinkedIn.
Dart built the Birchtech brand from the ground up: logo versions, colour, type and the rules every piece on this page follows.
The small pieces get the same care as the big ones. New hires, leadership changes and internal documents all come out in the Birchtech design.
- Meet-The-Team Posts.
A standing template for new-hire introductions, matched to Birchtech's live LinkedIn posts.
- Corporate Org Chart.
Rebuilt from editable source, so leadership changes no longer wait on manual design edits.
Work shown: brand book and meet-the-team post.
Conferences And Merch.
Booths, posters, print, apparel and every email around the show.
Trade shows are where Birchtech meets utilities and engineers in person. Dart designs everything a visitor sees at the booth and everything they receive before and after it.
- Booth design, floor plans and renders
- Banner stands and table covers
- Booth posters and show announcements
- Pre-show, day-of and follow-up emails
- Apparel and booth merch
A Booth Built Around One Idea: RSSCT Before GAC.
Backdrop, counters, table covers, standees and floor plan, designed as one system and rendered before anything went to print.
The message on every surface: test the water in a rapid small-scale column test before committing to granular activated carbon.
Work shown: booth render, floor plan, mockup, print and the finished booth.
From The Poster To The Inbox.
WaterPro booth poster, WEFTEC announcement, then the day-of, pre-show and follow-up emails sent to each show's attendee list.
- Poster.
The booth number and the dates, big enough to read across the hall.
- Announcement.
The show post goes out weeks before, with booth, dates and venue.
- Pre-show email.
The team the visitor will meet, with headshots and a link to book time.
- Day-of and follow-up.
A reminder on the morning of the show, then a thank-you with next steps.
Work shown: WaterPro and WEFTEC 2026.
Merch For The Show Floor.
Everything the team wears and hands out carries the same idea as the booth, so the message walks the hall.
Work shown: merchandise and apparel mockups, 2026 conference season.
One Engine For Every Show.
Three shows in three weeks, each with its own kit, all from the same playbook.
- Sept 10 to 14Investor conferences
Lake Street and H.C. Wainwright: conference deck and day-of social post.
- Sept 14 to 15WaterPro, Phoenix
Booth 409: booth poster, meeting booking page, day-of and follow-up emails.
- Sept 28 to 30WEFTEC, New Orleans
Booth 1356: poster, pre-show email with team headshots, booking page, follow-up.
Work shown: fall 2026 show season.
Investor And Paid Media.
Investor decks, the investor site, Google Ads and display advertising.
Birchtech uplisted to NYSE American in February 2026. The investor materials had to look like a company at that level, and the advertising had to reach buyers at the moment they search.
- 21-slide investor presentation
- Q2 2026 earnings deck
- H.C. Wainwright conference deck
- Investor relations website
- Google search ads
- Display ads in every size
Investor Decks, Rebuilt.
A 21-slide investor presentation, redesigned to match the website so the story reads the same everywhere an investor meets it.
Work shown: redesigned investor presentation, 21 slides.
Earnings And Conference Decks.
The Q2 2026 earnings deck and the H.C. Wainwright conference deck for the CEO, built on the same slide system.
Work shown: Q2 2026 earnings deck, H.C. Wainwright conference deck, investor presentation.
An Investor Site For A Listed Company.
ir.birchtech.com, designed by Dart in the corporate design: results, news, events and email alerts, with 18 investor FAQs marked up for search.
Screenshots: ir.birchtech.com, October 2026.
Google Ads, Built On Buyer Intent.
Five ad groups, one per buyer: industrial water treatment, PFAS removal, contaminant removal, carbon and media supply, and power and FGD.
Each group has its own headlines and its own landing page, so the ad and the page answer the same search.
Work shown: search ads from the monthly Google Ads report.
Display Ads For The RSSCT Lab.
One message per ad, one action per button, and real RSSCT design center photography.
Cut for trade publication placements and remarketing.
Sized For Every Placement.
Half page, medium rectangle and leaderboard sizes, all built from one layout.
Work shown: RSSCT display ads and conference placements.
Film And Video.
Brand and campaign films, show teasers, explainers and 3D product films.
A chemistry company is hard to film. Most of what Birchtech does happens inside a column or a vessel. The films use aerial footage, motion graphics and 3D to show it.
- Brand film
- World Water Day film
- AWWA ACE26 show teaser
- RSSCT explainer
- 3D and equipment films
- Interview and podcast clips
Films That Show What The Chemistry Does.
From the brand film to short clips for social, every film carries the same look as the rest of the work on this page.
Work shown: Birchtech films, 2025 to 2026.
"Dart Marketing functions as a key member of our internal team."
"Dart is able to produce any area of marketing that we need quickly and efficiently."
Source: Stacey Hyatt's verified review of Dart Marketing on Clutch, August 2025.
What We Delivered.
The work on this page, by service. Each card opens the full service page.
Brand and designBrand strategy and identityPrint collateralExplore the service
Web and digital experienceWebsite designExplore the service
Investor relations marketingInvestor presentationsEarnings materialsExplore the service
Video and motionBrand filmsExplore the service
Social, content and influenceSocial media managementExplore the service
Conference and event marketingExplore the serviceQuestions About Our Work With Birchtech.
Still curious? Book a call or email info@dartmarketing.ai.
What Did Dart Do For Birchtech?
Dart built Birchtech's brand from the ground up and runs its digital marketing across eight workstreams: website and search, paid media, social and email, product launches, conferences and merch, technical content, investor relations, and film, including Birchtech's brand and campaign films.
Is Birchtech A Public Company?
Yes. Birchtech Corp trades on NYSE American and the TSX under the ticker BCHT. It uplisted to NYSE American in February 2026.
What Kind Of Films Does Dart Make For Birchtech?
A brand film, campaign films such as World Water Day, explainers and short clips from interviews and podcasts.
How Has Birchtech's Audience Grown?
From 2022 to 2025, social engagements grew about 5x and website visitors about 2.3x, read from the reporting charts on this case study.
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