Every Market Wants Its Own Version
Each country needs the same campaign in its own language, sizes and retailer formats. Local agencies rebuild it from scratch and the brand drifts.
FMCG Marketing Agency For Consumer Brands.
We design the key visual, the pack and the shelf display, film the product and adapt the campaign into Italian, Spanish, French, Dutch, Arabic and Urdu. One team builds the master and every market version, for global brands and local manufacturers alike.
The shelf gives a shopper three seconds.
- What is it?The product and its category, readable from two metres.
- Who is it for?The user, the job or the room, shown before it is said.
- Why this one?One reason to choose it, not five.
Consumer goods and retail clients
Why Consumer Goods Marketing Gets Stuck.
The product is ready. The assets for every market, channel and buyer are not.
The Shelf Gives You Three Seconds
On a shelf, a pack or a trade stand, the buyer decides fast. The visual system has to work before anyone reads a word.
Trade Buyers Want Proof
Distributors and facility managers compare specifications, cost in use and training support. Adjectives do not win the listing.
One Master, Five Markets.
A campaign approved in one market still has to be rebuilt for the next. AI drafts the translation and the resize. Designers then rebuild each layout, because every language changes the length of the line, the price format and the legal copy.
What changed in the English version
- Headline
- The master line. 24 characters, set on two lines.
- Price
- Pounds, symbol before the number, decimal point.
- Legal
- UK wording for pack size and wash temperature.
- Layout
- The grid every other version is rebuilt on.
- Headline
- 28 characters, 17% longer than the master. Type size reduced to keep two lines.
- Price
- Euro after the number, decimal comma.
- Legal
- Rewritten for Italian pack and care wording, not translated word for word.
- Layout
- Subline breaks moved so no line ends on a single word.
- Headline
- 26 characters. "Bayeta" is the word Spanish shoppers use for this cloth, so the product line changes too.
- Price
- Euro after the number, decimal comma.
- Legal
- Spanish pack and care wording.
- Layout
- Accent line kept on one line at the master size.
- Headline
- 29 characters, the longest version. Set smaller so the cloth stays clear of the type.
- Price
- Euro after the number with a space, decimal comma. "Maintenant" is longer, so the price block widens.
- Legal
- French pack and care wording.
- Layout
- Apostrophes set as typographic quotes.
- Headline
- 23 characters, the shortest. Set at the largest size of the five.
- Price
- Euro before the number with a space, decimal comma.
- Legal
- Dutch pack and care wording.
- Layout
- Accents on "één" checked in the headline font before release.
Netta is a brand we invented to show the process. Photograph from Adobe Stock.
The Same Rules On Live Work.
One trade offer for Coca-Cola 320ml, built in Arabic and in English.
- Headline
- Written again for Arabic, not translated word for word.
- Direction
- The code line flips to read right to left. The pack shot stays where it is.
- Numbers
- The discount, the pack size and the code keep Western digits in both versions.
What We Make For Consumer Goods Brands.
From pack to trade stand to social, built once and adapted for every market.
Key Visuals And Campaign Systems
A visual system that stretches from print to trade show to social, with one master built to adapt cleanly to every format.
Explore brand development
Packaging Refresh
Pack design refreshes that keep the brand recognizable on shelf, with print-ready files for every size and market.
Explore graphic designProduct And Explainer Video
Product demos, explainers and reels, including a counterfeit awareness explainer for Durex with Reckitt.
Explore video production
Social, Ads And 3D Product Video
Always-on social, seasonal posts, Meta ads and 3D product video for consumer brands.
Explore social media marketingTrade And Retail App Campaigns
Trade campaigns for national FMCG brands, run inside Raftaar, a B2B ordering app used by retailers in Pakistan.
See our retail workMultilingual Adaptation
One master, adapted into Italian, Spanish, French, Dutch, Arabic and Urdu, with layouts rebuilt for each language, not just translated.
Buying Guides And Sales Tools
Buying guides, task cards, trade show templates and webinar decks for distributors and sales teams, written for the buyer who compares specifications and cost in use.
Competitor Research
Competitor reviews by region, from retailer formats to pricing and claims, across North America, Europe and Asia.
Trade Marketing Inside The Retailer’s App.
Small shops now reorder stock on their phones. For Raftaar, a B2B retail app, we make what shopkeepers see every day: the offers, the reminders and the reasons to reorder.
9:41
Search products and brands
Deals for your shop
RaftaarNew Eid deals are live. Reorder before they sell out.
nowApp replica. Every banner inside it is real Dart work for Raftaar.
Raftaar, B2B Ordering App, Pakistan
Shopkeepers across Pakistan reorder stock on Raftaar. We make what they see there, month after month: hero banners and sliders for every trade offer, push notifications, print leaflets for the counter and social posts, in Urdu and English, many of them run with national food and health brands.
- Leaflets
- In-app banners
- Hero banners
- Sliders
- Push notifications
- Social posts
Brand trade campaigns. Seasonal offers from national food, drink and consumer health brands, written in Urdu for the retailers who order on Raftaar.
Proof, Where Clients Let Us Show It.
Most consumer goods work stays confidential. These are the pieces our clients have approved for publication.
FMCG Manufacturer, Pakistan
Meta ads and 3D product video. The client reported on Clutch that followers grew 10% and reel views rose 36%.
10%
Follower growth
36%
More reel views
Source: Clutch review, FMCG manufacturer in Pakistan.
LCI Consumer Health Brands, Pakistan
One character, carried from the shop counter to the phone. For Corex-D cough syrup we made the counter display unit at the top of this page, the shop poster and a Ramadan film.
40+
Shelf branding units
120+
Printables
Source: LCI case study, all LCI brands.
Consumer Goods Clients.
Global brands, retail platforms and local manufacturers.
Vileda Professional (Freudenberg)
Professional cleaning products, part of the Freudenberg group. The work itself is confidential.
Reckitt
A counterfeit awareness explainer for Durex in Pakistan, and Eid social content for Gaviscon.
Lucky Core Industries (LCI)
Consumer health brands in Pakistan. Counter display units, posters, printables and seasonal films.
Read the LCI case studyRaftaar
A B2B ordering app for retailers in Pakistan. Monthly in-app banners, pop-ups, push notifications and checkout videos, plus trade campaigns with national FMCG brands.
How One Campaign Becomes Every Market's Campaign.
Master once, adapt everywhere.
- 01
Research The Shelf
Competitors, retailer formats and buyer questions in each region.
- 02
Build The Master
Key visual, pack, guide and film in the lead language, approved by the brand team.
- 03
Adapt With AI, Finish By Hand
AI drafts the translations and resizes. Designers rebuild every layout so each language reads naturally.
- 04
Ship The Kit
Print files, digital sizes, trade templates and video cutdowns, packaged per market.
Why Dart For FMCG Marketing.
Global brand discipline at a local production cost.
Built For Many Markets
We adapt campaigns into Italian, Spanish, French, Dutch, Arabic and Urdu, and rebuild every layout for the language.
Pack To Video In One Studio
Packaging, print, trade tools, video and social share one team and one set of files.
AI For Adaptation Volume
Translations and resizes are drafted by AI and finished by designers, so a new market takes days.
The People We Work For, On Working With Us.
Dart Marketing has increased Birchtech's social media engagement. The team is organized, communicates updates efficiently, holds weekly meetings, and collaborates through email and messaging apps. Moreover, Dart Marketing executes tasks quickly and has a high-level collaboration approach.
Their professionalism, responsiveness, and attention to detail stood out.
The communication and synchronization of the team impressed my team and me.
What I find most impressive about Dart Marketing is the energy and drive.
Their end-to-end approach, attention to detail, and responsiveness set them apart.
Keep doing what you're doing.
We were extremely satisfied with their work.
Easy communication and quality of their work impressed us.
Dart Marketing's attention to detail and professionalism are unmatched.
Dart Marketing's creativity was impressive.
1 / 10
FMCG Marketing Questions, Answered.
Still curious? Book a call or email info@dartmarketing.ai.
Do You Work With Global Consumer Goods Brands?
Yes. Our consumer goods clients include Vileda Professional, part of Freudenberg, and Reckitt, alongside local manufacturers. Client work stays confidential unless the client has approved it for publication.
Can You Adapt Campaigns Into Other Languages?
Yes. AI drafts the translation and resizing, then designers rebuild each layout so headlines fit and read naturally. Your local teams approve the final copy.
Do You Design Packaging?
Yes, from refreshes of existing packs to new pack systems, including print-ready files.
Do You Work With B2B And Professional Product Brands?
Yes. Professional brands sell to facility managers and distributors, so much of the work is buying guides, task cards and trade show material rather than consumer ads.
What Does FMCG Marketing Cost?
It depends on the number of markets and assets. See our engagement models and pricing, or book a call.
Other Industries We Grow.
Illustrative images.
One Campaign, Every Market.
- SEO that brings the right people to you
- Ads that spend smart and convert faster
- Websites built to perform, not just impress
- Social and content that builds real trust
- AI built into every service, not sold as an add-on
- One team. Every channel. Zero chaos.
Let's build something impactful together.