WEB 101All year
Enrollment Websites
School, childcare and program sites built around the questions families ask, with tour booking one tap away.
Website designEducation Marketing For Schools And Childcare.
Families and students now research, compare and shortlist before they ever call. We build the website that answers them first, the search and AI visibility that puts you on the shortlist, and the inquiry-to-enrollment follow-up that turns a tour into a first day.
AI ModeAllImagesMapsNews
AI Overview
For a preschool nearby, parents look for a licensed program with small class sizes, clear fees and an easy way to book a tour. Your School lists ages, fees, the daily schedule and tour times on its own site, and parents rate it 4.9 from 180 reviews.
yourschool.com
yourschool.com
Your School: Preschool and Kindergarten, ages 2 to 6Ages, fees, the daily schedule and a tour you can book tonight. Open 7:30 to 6.
Google Maps
Preschools near youYour School, 4.9 (180), 0.8 mi. Tours this week.
Parent reviews
What parents say about Your SchoolTeachers who send photos every day, and a smooth first week.
Illustrative search result. Not a real school.
Education clients
Four Kinds Of Family. One Habit: They Decide Online.
Parents of toddlers, K-12 families, college applicants and international students research differently, but all of them build the shortlist before they speak to you.
EduCastle Learning Center. Mascot reel and social post, made by Dart.
$13,184
National average annual price of child care in the US in 2025.
Child Care Aware of America, May 2026
4.2M
US children who may need child care but have no formal slot, a 28% gap.
Bipartisan Policy Center, Sep 2025
Parents choose on safety, trust and distance. They read reviews, compare hours and fees, and book the tour that is easiest to book.
87%
of K-12 parents check Niche or other review sites before visiting or contacting a school.
Niche, Dec 2025
64%
say a one-to-one phone call would improve their view of a school.
Niche, Dec 2025
Families shortlist online, then judge the school on how it answers. The website, the reviews and the first call carry the decision.
46%
of high school students use AI tools such as ChatGPT in their college search.
EAB, Feb 2026
The website is still the top research source, but AI answers now shape the shortlist. Programs that are unclear to an AI assistant get dropped.
54%
of prospective international students plan to use ChatGPT to choose an institution.
IDP Education via ICEF Monitor, Oct 2025
17%
decline in new international student enrollments at US institutions in fall 2025.
Institute of International Education, Nov 2025
Recruitment is tighter and more digital. Clear outcomes, costs and visa guidance, in the student's language, win the application.
Work Backwards From Empty Seats.
Enrollment is a funnel with leaks at every step. Put in your seats and your conversion rates to see how many inquiries the next intake needs, and where a small fix pays most.
Use your own rates. Every school is different, so this starts with your numbers, not a benchmark.
What We Run For Schools And Learning Brands.
Everything a family or student sees between the first search and the first day.
Course catalogEnrollment marketing, 2026 intake
SRCH 110Before search season
Local And AI Search
Google Business Profile, program pages and structured answers for near-me searches, Niche-style reviews and AI assistants.
AI search optimizationADS 120Tour season
Inquiry Campaigns
Paid social and search campaigns timed to tour, application and intake seasons, tracked to inquiries.
Lead generation campaignsCRM 210Applications
Nurture And CRM
Email, SMS and WhatsApp that walk each family from inquiry to tour to enrollment, with reminders that cut no-shows.
Marketing automationVID 220Tour season
Virtual Tours And Reels
Short video and virtual tours that show the classrooms, the teachers and the day.
Social video and reelsBRD 150Before search season
Brand, Prospectus And Print
Identity, prospectus, open day posters and signage for schools and centers.
Print and collateralSelected Education Work.
What a parent-first website looks like. Each marker is a question answered before the parent has to ask.
EduCastle Learning Center
Website, posters, a reel and email setup for a childcare center serving children from six weeks to twelve years old.
- 1Tour booking in the header
Schedule a Tour stays in the header, one tap away.
- 2Ages answered on arrival
Six weeks to twelve years, in the first line.
- 3Phone number in reach
Parents who want to talk can call from the hero.
- 4Programs by age
Four programs, from six weeks old to twelve years old.
- 5Built for the phone
The same answers and the same tour button on a small screen.
The Same Knights, In The Feed.
The website promises that little learners become Knights of Knowledge. The posts keep that promise in the same colors and the same voice, so a parent who taps through from the feed lands somewhere familiar.
Social posts for EduCastle Learning Center, designed by Dart.
The Enrollment Year.
Marketing that follows the school calendar.
Enrollment year4 tasksIllustrative timing
- Due SepAssignedDone
Before Search Season
Website, local and AI search and reviews ready before families start looking.
- Due NovAssignedDone
Tour And Open Day Season
Campaigns, reels and virtual tours that bring families in to visit.
- Due JanAssignedDone
Applications And Registration
Nurture that walks each family through the steps, with a person on call.
- Due AugAssignedDone
First Day And After
Updates and content that turn parents and students into referrers.
Why Dart For Education Marketing.
Written For Families
Every page answers the questions parents and students ask first.
Local And AI Visible
Search, reviews and structured answers for maps and AI assistants.
Calendar Driven
Campaigns run when families are deciding.
What It Is Like To Work With Us.
Dart Marketing has increased Birchtech's social media engagement. The team is organized, communicates updates efficiently, holds weekly meetings, and collaborates through email and messaging apps. Moreover, Dart Marketing executes tasks quickly and has a high-level collaboration approach.
Their professionalism, responsiveness, and attention to detail stood out.
The communication and synchronization of the team impressed my team and me.
What I find most impressive about Dart Marketing is the energy and drive.
Their end-to-end approach, attention to detail, and responsiveness set them apart.
Keep doing what you're doing.
We were extremely satisfied with their work.
Easy communication and quality of their work impressed us.
Dart Marketing's attention to detail and professionalism are unmatched.
Dart Marketing's creativity was impressive.
1 / 10
Education Marketing Questions, Answered.
Still curious? Book a call or email info@dartmarketing.ai.
What Should A School Or Childcare Website Include?
Clear answers to what families ask first: ages or grades, hours, programs, a typical day, teachers, safety, fees and how to book a tour. Carnegie found college websites are seniors' top research source, at 64%.
How Do Parents Choose A School Or Childcare Center?
Mostly before they call. Niche found 87% of K-12 parents check review sites before visiting or contacting a school, and 64% say a one-to-one phone call improves their view of it.
Do Students Use AI To Choose A College?
Yes. EAB found 46% of high school students use AI tools such as ChatGPT in their college search, and 18% dropped a college because of AI-generated results.
How Do You Improve Inquiry-To-Enrollment Conversion?
Answer questions on the website, reply to inquiries fast, book tours online, send reminders and follow up after the visit. Every step is tracked, so you can see where families drop out.
What Does Education Marketing Cost?
It depends on scope. See our engagement models and pricing, or book a call.
Other Industries We Grow.
Illustrative images.
Make Enrollment Easy.
- SEO that brings the right people to you
- Ads that spend smart and convert faster
- Websites built to perform, not just impress
- Social and content that builds real trust
- AI built into every service, not sold as an add-on
- One team. Every channel. Zero chaos.
Let's build something impactful together.