This policy applies from 18 October 2026.
01What Cookies Are
Cookies are small files a website stores in your browser. Similar tools include pixels, tags and local storage. This policy uses "cookies" for all of them and explains how Dart's sites use them.
02What We Use
Our sites are built to work without cookies. Pages, menus, tools and the booking form do not need them, and we do not set cookies to track you while you browse.
We use three kinds of cookies only where they are switched on for a campaign or a feature you use:
- Strictly necessary: security and load-balancing cookies set by our hosting and delivery providers to keep the site available and protect it from abuse.
- Measurement and advertising: tags from Meta, Google and LinkedIn that measure our ads and let us reach people who have visited our sites.
- Third-party content: cookies set by services such as YouTube when you play a video embedded from them.
03Cookies Set By Third Parties
| Tool | Typical cookie names | Set by | Purpose | Lasts |
|---|---|---|---|---|
| Meta Pixel | _fbp, fr | Meta | Measures visits and bookings from Meta ads and builds ad audiences | Up to 3 months |
| Google tag and Google Ads | _ga, _gid, _gcl_au | Counts visits and measures conversions from Google ads | Up to 2 years | |
| LinkedIn Insight Tag | li_fat_id, bcookie, lidc | Measures visits and conversions from LinkedIn ads | Up to 1 year | |
| YouTube embeds | VISITOR_INFO1_LIVE, YSC | Plays videos you choose to start, and remembers player settings | Session to 6 months |
Names and lifetimes are set by each provider and can change. Their own cookie notices give the current list.
04Consent
Where the law requires consent, for example in the EEA and the United Kingdom, measurement and advertising cookies load only after you agree, and you can change your mind at any time. We honour the Global Privacy Control signal where the law requires it.
05How To Control Cookies
You can block or delete cookies in your browser settings. The site keeps working if you do. You can also opt out of interest-based ads through:
- your Meta ad preferences (Accounts Center, Ad preferences);
- your Google ad settings at adssettings.google.com;
- your LinkedIn advertising settings;
- optout.aboutads.info in the USA and youronlinechoices.eu in Europe.
06More Information
Our Privacy Policy explains how we handle the information these tools collect. Questions: info@dartmarketing.ai.