Shopify And DTC Ecommerce Marketing.

We run the whole revenue loop for online stores: the Shopify build, the ads, the creative and the email and SMS that bring customers back, measured on contribution margin, not clicks.

4.9Clutch5.0Google4.0Trustpilotor see the shopping path
SearchNorthside Supply
OrdersToday
Total sales$4,182.00
Orders38
Conversion2.9%
Returning31%
OrderCustomerChannelTotalPaymentFulfillment
#1058Hana Q.Instagram$96.00PaidUnfulfilled
#1057Marcus T.Online Store$142.50PaidUnfulfilled
#1056Aisha R.TikTok$58.00PaidUnfulfilled
#1055Daniel P.Google$211.00PaidUnfulfilled
#1054Sofia L.Online Store$74.00PaidUnfulfilled
#1053Omar K.Instagram$129.00PaidUnfulfilled
#1052Emma W.Email$88.00PaidUnfulfilled
#1051Yusuf A.Online Store$64.50PaidUnfulfilled

Illustrative store and orders.

Ecommerce and retail clients

  • Topline Cricket
  • Raftaar
  • Jmeem

The Shopping Path, In Numbers.

Four moments decide an online sale in 2026. Each one has moved, and each one needs different work.

  1. 01

    Discover

    Rift Games launch carousel, PlayStation 5 slide
    Rift Games launch carousel, Xbox slide
    Rift Games launch carousel, Nintendo Switch slide
    Infamous Swimwear and Rift Games. A 3D outdoor film cut for the feed, and a console carousel from a gaming store launch.

    73%

    of US Gen Z say social media is their main source for new products.

    Salsify via EMARKETER, 2026

    $100B+

    US social commerce sales forecast for 2026, the first year above $100 billion.

    EMARKETER, 2025

    Discovery happens in the feed. Creator content, TikTok Shop and Reels decide what gets searched later.

    Social video and reels
  2. 02

    Ask AI

    ChatGPT

    best running shoes for flat feet under $150

    Searched 18 sites

    Here are three well-reviewed options with a firm midsole and a wide toe box, based on customer reviews, return policies and current prices. The first has 1,200 reviews and free returns.

    yourstore.comProduct reviewsMerchant listingBrand buying guide
    +

    Ask anything

    Illustrative answer.

    693.4%

    growth in US retail site visits from generative AI tools, holiday 2025 vs 2024.

    Adobe, Jan 2026

    54%

    higher conversion rate for AI-referred retail visitors than other traffic, May 2026.

    Adobe Digital Insights, 2026

    Shoppers ask ChatGPT and Perplexity what to buy. Clean feeds, reviews and answer-shaped product pages get recommended.

    AI search optimization
  3. 03

    Check Out

    Topline Cricket Shopify store on a phone, with Book a lane and Shop the range buttons on the first screen
    Infamous Swimwear top, product cutout on white
    Infamous Swimwear one piece, product cutout on white
    Infamous Swimwear shorts, product cutout on white
    Topline Cricket and Infamous Swimwear. A Shopify store with booking and shopping on the first phone screen, and product cutouts made for store pages.

    70.22%

    average share of online carts abandoned before purchase, across 50 studies.

    Baymard Institute, 2025

    56.4%

    of US online holiday orders in 2025 were placed on a smartphone.

    Adobe, Jan 2026

    Most sales are lost at the cart, on a phone. Shipping clarity, wallets and page speed win them back.

    Conversion rate optimization
  4. 04

    Come Back

    Advance Eidi trade campaign run inside the Raftaar app
    Order and win prizes trade campaign run inside the Raftaar app
    Raftaar. The Kamyab Dukandaar prize animation and two reward campaigns, made to bring retailers back to the ordering app.

    9%

    rise in the cost of each website visit in a year, and 30% over three years.

    Contentsquare, 2026

    2.9%

    conversion rate for returning visitors, against 1.7% for new visitors.

    Contentsquare, 2026

    Paid traffic keeps getting more expensive, so the second order is where the profit is.

    Email, SMS and automation

Creative At The Speed The Algorithm Wants.

Meta built its Andromeda ad retrieval system because generative AI multiplied the number of ads in the system. The accounts that win feed it genuinely different concepts every week, not the same ad in new colors.

  • 3 conceptsDifferent reasons to buy, each from real reviews and support tickets.
  • 4 hooks eachThe first two seconds decide the thumb-stop rate, so we test openings separately.
  • 3 formats9:16 for Reels and TikTok, 4:5 for feed, 1:1 for catalog, cut from one shoot or one AI production.
AI video ads
Ads ManagerCampaignsAd setsAdsWeek 1

Spring launch, Advantage+ sales campaign. Concepts by hook.

ConceptQuestionStatContrastObjection
Problem and fix
9:16
4:5
1:1
9:16
Founder story
4:5
1:1
9:16
4:5
Customer unboxing
1:1
9:16
4:5
1:1
LearningActiveOff

Illustrative test cycle. 12 variants a week across 3 formats is 36 assets, which AI production makes affordable.

Is Your ROAS Actually Profitable?

Break-even ROAS depends on margin, not on a platform benchmark. Put in your numbers.

Break-even ROAS = average order value / (average order value x margin after product, shipping and fees).

Contribution margin

50%

Break-even ROAS

2.0x

Max CPA per order

$42

One Playbook, Three Markets.

The same loop runs differently in the United States, the Gulf and Pakistan. The checkout, the language and the channels change in each, so the plan does too.

United States

$100B+

US social commerce, 2026 forecast. EMARKETER.

Shopify Plus, Meta Advantage+ and Google Performance Max, BNPL at checkout, and TikTok Shop for creator-led brands.

UAE And GCC

AED 50Bn

UAE online retail market in 2024, four times its size five years earlier. Redseer.

Arabic and English creative, Tabby and Tamara at checkout, fast delivery promises and WhatsApp as a sales channel.

Pakistan

88%

of retail transactions in Pakistan went through digital channels in FY25. State Bank of Pakistan.

Cash on delivery confirmation flows, Urdu and English creative, WhatsApp commerce and B2B ordering apps for retailers.

What We Run For Ecommerce Brands.

Store, acquisition, creative, retention and search, owned by one team against one margin number.

Raftaar. A winter trade campaign, animated around the real ordering app.

Shopify Builds And Migrations

Custom Shopify and Shopify Plus stores, B2B ordering portals and migrations from WooCommerce or Magento without losing rankings.

Ecommerce and Shopify

Meta And Google Ads

Advantage+ shopping, Performance Max and search campaigns built on clean product feeds and server-side tracking.

Meta ads

Conversion Rate Optimization

Product pages, shipping clarity and mobile checkout fixed first, so paid traffic converts.

Conversion rate optimization

Email, SMS And In-App

Welcome, browse, cart and post-purchase flows, plus push and in-app banners for retail apps.

Marketing automation

Ecommerce SEO And AI Search

Category pages, product schema and feeds that Google, ChatGPT and Perplexity can read and recommend.

Ecommerce SEO

Selected Retail Work.

Consumer stores, B2B ordering apps and a retail launch.

toplinecricket.com.au
Topline Cricket Shopify store: A Shopify store for a Melbourne cricket centre that sells gear, books indoor lanes and registers camp players, built by Dart.
Topline Cricket. A Shopify store in Melbourne that sells gear, books indoor lanes and registers camp players, with Meta ads and an AI video ad driving it.
Topline Cricket video ad. A 10-second enrolment ad for the same centre, made with AI and directed by Dart specialists.
Raftaar retailer app home banners, brand shelves and pop-ups designed by Dart
Raftaar social post: out of stock, open the app and place the order
Raftaar social post: a neighbourhood general store, with the line that market runs for stock are over
Raftaar social post: order today, at the shop tomorrow
Raftaar. In-app banners, pop-ups and Urdu social for a B2B ordering app for retailers in Pakistan: 120+ content pieces and 400+ social collaterals.
Coca-Cola trade offer in Arabic: an extra 4.7 percent discount on a 24 can case, with a discount code
The same Coca-Cola trade offer in English
Coca-Cola. One trade offer for Coca-Cola 320ml, built in Arabic and in English.
Rift Games store seen from the front, 3D render with neon lighting
Rift Games store interior, 3D render of shelving and staircase
Rift Games. 3D store renders for a gaming retailer in Pakistan, made alongside its launch carousel.

How We Grow A Store.

Four steps, from audit to compounding revenue.

Start with the margin audit
Growth planActive#DM-2026

Timeline

  1. Step 1Complete

    Audit The Margin

    Tracking, store speed, product pages, feeds and ad accounts, checked against contribution margin before we spend a dollar.

  2. Step 2Complete

    Fix The Store

    Checkout, product pages and landing pages first, so new traffic converts.

  3. Step 3Complete

    Scale Creative

    A weekly creative testing cadence across Meta, TikTok and Google, cut by what actually sells.

  4. Step 4Every week

    Bring Them Back

    Email, SMS and in-app flows that turn first orders into repeat revenue.

Why Dart For Ecommerce.

We Build The Store

Shopify builds and migrations are in-house, so conversion fixes do not wait on another agency.

Creative Volume

AI video and a design team produce enough genuinely different concepts to keep tests running.

B2C And B2B Retail

We market consumer stores and a B2B ordering app for retailers, so we know both kinds of repeat order.

Rated 4.9 On Clutch By The People Who Hired Us.

★★★★★
Dart Marketing's attention to detail and professionalism are unmatched.
Marketing ManagerConsulting and Investment Company
★★★★★
Dart Marketing has increased Birchtech's social media engagement. The team is organized, communicates updates efficiently, holds weekly meetings, and collaborates through email and messaging apps. Moreover, Dart Marketing executes tasks quickly and has a high-level collaboration approach.
Stacey HyattCorporate Communications Manager, Birchtech Corp.View the case study
★★★★★
Their professionalism, responsiveness, and attention to detail stood out.
Fahad I.CEO, Dacentra Team
★★★★★
The communication and synchronization of the team impressed my team and me.
Abbas RazaBusiness Development Manager, Geeks
★★★★★
What I find most impressive about Dart Marketing is the energy and drive.
Habib MustafaSocial Media Lead, News Agency
★★★★★
Their end-to-end approach, attention to detail, and responsiveness set them apart.
Azam KhanDirector, Solar and Battery Installation Company
★★★★★
Keep doing what you're doing.
CMOAI Data Analytics Company
★★★★★
We were extremely satisfied with their work.
Ungela QaziAM Marketing, Toyota (IMC)View the case study
★★★★★
Easy communication and quality of their work impressed us.
Creative DirectorDesign Innovacia
★★★★★
Dart Marketing's creativity was impressive.
Areeb KhanBrand and Digital Manager, Masarrat Misbah Cosmetics
1 / 10

Ecommerce Marketing Questions, Answered.

Still curious? Book a call or email info@dartmarketing.ai.

What Does An Ecommerce Marketing Agency Do?

It runs the channels and the store together: ads, creative, email and SMS, SEO and conversion work, measured on revenue and margin. The best ones can also change the store, because many ad problems are really product page or checkout problems.

What Is A Good ROAS For An Ecommerce Store?

It depends on your margin. Break-even ROAS is 1 divided by your contribution margin after product, shipping and fees. A store with a 40% margin breaks even at 2.5, so a 3.0 ROAS is profitable there but not for a store with a 25% margin.

How Many Ad Creatives Do We Need?

Enough to replace fatigued ads before performance drops, which for most stores means new concepts every week. Meta rewards genuinely different creative, so vary the hook, format and angle, not just the color.

Do You Build Shopify Stores?

Yes. We build and migrate Shopify and Shopify Plus stores, including stores with booking and registration, and B2B ordering portals.

What Does Ecommerce Marketing Cost?

It depends on the store, the channels and the ad spend. See our engagement models and pricing, or book a call.

Ads That Sell. A Store That Converts.

  • SEO that brings the right people to you
  • Ads that spend smart and convert faster
  • Websites built to perform, not just impress
  • Social and content that builds real trust
  • AI built into every service, not sold as an add-on
  • One team. Every channel. Zero chaos.

Let's build something impactful together.

Let's Talk Growth

Tell us where you want to grow and the team will get back to you.