SERP Preview Tool: See Your Page Like Google.
Preview your title and meta description on desktop and mobile, measured in pixels, with checks that tell you what to fix.
Use the tool, freeMeasuring…
IR websites, investor decks, earnings content and awareness campaigns for small and mid-cap public companies.
Illustrative results page.
Illustrative results page. Grey results are placeholders.
Why Measure In Pixels, Not Characters?
Google shortens titles and descriptions by how much space they take on screen, not by a fixed number of characters. A title full of wide letters like W and M runs out of room sooner than one with narrow letters. This tool measures your text in Arial at the sizes Google uses, then cuts it where a results page would.
Google does not publish exact limits and changes its layout often, so treat roughly 600 pixels for titles and about 920 pixels for descriptions on desktop as working limits, not rules.
24 characters
about 190 px, fits
24 characters
about 370 px, uses twice the room
67 characters
610 px, cut off with ...
How To Write A Title Tag That Earns The Click
- Lead with the phrase people search for, written the way they say it.
- Add the reason to choose you: a benefit, audience or proof point.
- Put your brand at the end, separated by a pipe or dash.
- Write a unique title for every page. Duplicates compete with each other.
Google rewrites many titles it sees as vague or stuffed with keywords. Clear, specific titles are rewritten less often.
Meta Descriptions In The Age Of AI Overviews
A meta description is not a ranking factor, but it is your pitch on the results page. With AI Overviews taking more attention at the top, a specific description that answers the searcher's question is one of the few ways to win the click below it. For how search is changing, and how brands get cited inside AI answers, see our AI search optimization service and our SEO team.
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SERP Preview Tool Questions, Answered.
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How Long Should A Title Tag Be?
Aim to keep titles under about 600 pixels, which is often 50 to 60 characters. Put the most important words first in case Google shortens it.
How Long Should A Meta Description Be?
Around 920 pixels fits on desktop, often 150 to 160 characters, and about 680 pixels on mobile. Lead with the key point.
Why Does Google Show A Different Title From Mine?
Google rewrites titles it considers unclear, too long, stuffed with keywords or not matching the page. A specific, accurate title is less likely to be changed.
Does The Meta Description Affect Rankings?
Not directly. It affects how many people click, which is why it is worth writing well.
Is My Text Stored?
No. Everything runs in your browser.
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