UTM Builder With A GA4 Channel Check.
Build clean campaign links in seconds, and check which GA4 channel each one lands in before it goes live.
Use the tool, freeOrganic Search18
Paid Social9
Direct11
Unassigned3
Illustrative. Tagged links land in the right channel; untagged ones fall into Unassigned.
Quick presetsFill source and medium in one click
| Session primary channel group | Sessions |
|---|---|
| Organic SearchYour link | 4,812 |
| DirectYour link | 2,960 |
| Paid SearchYour link | 1,744 |
| Paid SocialYour link | 1,208 |
| Organic SocialYour link | 836 |
| EmailYour link | 512 |
| UnassignedYour link | 402 |
| ReferralYour link | 344 |
| DisplayYour link | 220 |
| Paid OtherYour link | 96 |
| AffiliatesYour link | 41 |
Your link will count as
Waiting for source and mediumWhat Are UTM Parameters?
UTM parameters are tags added to the end of a link that tell Google Analytics where a visit came from. When someone clicks a tagged link, GA4 records the source, medium and campaign, so you can see which ads, emails and posts bring in customers.
| Parameter | What it records | Example |
|---|---|---|
utm_source | The site, platform or list sending traffic | |
utm_medium | The type of traffic | paid_social |
utm_campaign | The campaign or promotion | q4_product_launch |
utm_term | The paid keyword, optional | ir_agency |
utm_content | Which ad or link was clicked, optional | video_a |
How GA4 Turns UTMs Into Channels
GA4 sorts every visit into default channel groups such as Paid Search, Paid Social, Email and Organic Social, using the source and medium in your tags. If they do not follow its rules, visits land in Unassigned and disappear from channel reports. This builder checks your tags against the main rules as you type.
- Paid Search: a search engine source with a medium like cpc or ppc.
- Paid Social: a social network source with a medium starting with paid, or containing cp.
- Email: source or medium set to email.
- Organic Social: a social network source, or a medium of social.
UTM Naming Rules That Keep Reports Clean
- Use lowercase only. GA4 treats LinkedIn and linkedin as two sources.
- Use underscores, not spaces.
- Agree a short list of mediums and never improvise.
- Never tag internal links on your own site. It overwrites the original source of the visit.
- Keep a shared sheet of every campaign name.
Google Ads can tag links automatically with auto-tagging, so manual UTMs are mostly for LinkedIn, Meta, email, partners and offline QR codes. If your reports are already messy, our analytics and tracking team can rebuild them.
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UTM Builder Questions, Answered.
Still curious? Book a call or email info@dartmarketing.ai.
What Is A UTM Builder?
A tool that adds UTM parameters to a link in the right format, so analytics tools can record where each visit came from.
Which UTM Parameters Are Required?
Source, medium and campaign are the three you should always use. Term and content are optional.
Why Does My Traffic Show As Unassigned In GA4?
Usually because the medium is not one GA4 recognises, such as a made-up value, or the source is misspelled. Use standard mediums like cpc, paid_social, social, email and display.
Should I Use UTMs With Google Ads?
Google Ads auto-tagging usually handles it. Add manual UTMs only if you also report in tools that cannot read auto-tagging.
Is Anything I Enter Stored?
No. The builder runs entirely in your browser.
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